LINKED IN ....Just got referred to this website by one of my friend. Although I did get request to join this network almost a year back, but I never gave attention as I thought it to be another bugging website for social networking.But once I got someone telling me that it is a very good networking website for networking professionals, and will be very useful, I immediately reacted, made my profile and started expanding my network.
So I am wondering if word of mouth publicity is so effective then why do we need other vehicles of advertising. Now a days lot of sectors are following word of mouth publicity as people found it most trusted and believable. Another way of trusted advertising is blogging which i guess started as a site for sharing ones experiences, but now is being used by marketers as a very active medium of advertising. There are professional bloggers who write blogs for various products like reviews about movies, serials, places. Here comes the disadvantage....The bloggers are paid to write , in the same was as the celebrities are paid for endorsement and thus the authenticity of the message is questionable.
Now for marketers, there is no harm in choosing blogs as a way of advertising, but it will have to be chosen very cautiously as the effectiveness of the message might be at risk. Every marketing communication channel has its pros and cons and so should be used very carefully....I FEEL SO
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