According to Prof. Rajagoplan.......
Comscore recently published the growth in Internet audience for Asia Pacific region, with India registering highest growth for the first time. According to the figures, India stands 3rd after China and Japan in the total number of Internet Audience.
Total Unique visitors (000)
Apr-07 | Apr-08 | % Change | |
Asia Pacific | 280,418 | 318,623 | 14 |
China | 90,274 | 102,848 | 14 |
Japan | 53,685 | 55,260 | 3 |
India | 22,395 | 28,375 | 28 |
South Korea | 26,323 | 25,652 | -3 |
Australia | 10,048 | 10,904 | 9 |
Taiwan | 9,245 | 10,388 | 12 |
Malaysia | 7,462 | 8,327 | 12 |
Hongkong | 3,525 | 3,718 | 5 |
Singapore | 2,216 | 2,298 | 4 |
Newzealand | 1,937 | 2,161 | 12 |
During the past year, the Asia-Pacific Internet audience (at home and work locations among users age 15 and older) grew 14 percent to 319 million visitors in April 2008, outpacing the growth of all other worldwide regions. The strongest growth occurred in India, which surged 27 percent to more than 28 million Internet users, followed by China which grew 14 percent to more than 102 million visitors. Taiwan, Malaysia and New Zealand also achieved double-digit growth. Meanwhile, more developed Internet markets such as Japan (3 percent) and Singapore (4 percent) experienced modest gains.
What accoridng to you could be .....
- Internet usage growth in India - its impact on your industry of your choice
- Who will be the beneficiaries of this growth trend?
- Any change in marketing practices of your industry specializations?
- Any impact on global competitors on India and on Indian multinationals?
Growth of Indian inyernet users could be due to the fact of Indians being more curious about things.They look for additional knowledge in almost all spheres of life, be it education,corporates, politics, share market, entertainment and they have discovered internet as a source of information.
ReplyDeleteFMCG and Apparel brands are using internet in a big way , to advertise their products, providing maximum information to be seen by consumers,providing services of online store wherein the products could be bought online( Although online buying is true for products like books and majorly low risk purchases.)High risk purchases are still done at the stores after physically touching the products.
Brands invest ATL in order to build long term brand equity for their brands and other benefits associated with High Brand Equity wil accompain with. The monetry benefits are also acrrued to sponsers/advertisers of the websites.